In this podcast episode, Tamara Alerick interviews the co-owners of food company Realsy, Austin Patry and Sophia Karbowski. They discuss their shared interests in cooking and health, and how they launched Realsy after meeting in an entrepreneurship class. The conversation explores their unique upbringings and their journey in the food truck business, including selling their previous venture and transitioning to Realsy. The challenges they faced as entrepreneurs, particularly during the COVID-19 pandemic, are also discussed, as well as their creative solutions and pivot in their business. The importance of taking action, failing forward, and not conforming to societal norms is emphasized. The episode concludes with the idea of writing a memoir to inspire others and highlight their entrepreneurial journey. Overall, the episode provides inspiration for aspiring entrepreneurs and showcases the rewards and challenges of starting and growing a business.
Episode Outline:
(00:00:02) Entrepreneurship and Health Food
(00:05:59) Unique Upbringing and Food Truck Business
(00:11:16) Pivoting to Packaged Goods
(00:17:25) Pivoting to Single Serve Smoothie Pouches
(00:23:05) Taking Action
(00:28:35) Entrepreneurial Journey
Quotes:
(00:04:11) I don't know why I changed. I didn't do anything, but yeah.
(00:08:01) That comment of I will never kind of always come back to bite you at some point or another in your life.
(00:13:41) I jokingly tell people it's great. You can work half days. You just have to figure out which 12 hours of that half day it's going to be.
(00:22:16) My number one advice always is just to start doing something physically, like our senior year.
(00:24:35) Failing forward is really, I think, how I have succeeded. I don't know about you guys, but I've made way more mistakes than I wanted to along the way. But when I look back, all of them have moved me forward.
(00:30:10) You guys were in the right place at the right time. You got lucky. No, you didn't get lucky. You worked your asses off to get where you are right now.
Social Post:
🎧 Attention all foodies and entrepreneurs! 🍔🌮 Have you ever wondered what it takes to start a successful food truck business and pivot to consumer packaged goods? 🚚💼
In a recent episode of the podcast "Everything Is Up," hosts Tammera Hollerich, Sophia Karbowski, and Austin Patry share their incredible journey from running a hot and popular food truck to opening brick-and-mortar cafes on college campuses. 🎓
They reveal how their biggest customer base, TCU students, played a crucial role in their success. By leveraging social media and creating buzz, their food truck became a sensation, with lines stretching for blocks! 📣
But their entrepreneurial spirit didn't stop there. When COVID hit and their business came to a halt, they quickly pivoted to consumer packaged goods, packaging their delicious smoothies and snacks for nationwide delivery. 📦🌟
Join Tammera, Sophia, and Austin as they discuss the challenges of working with colleges and multinational food operators, the impact of COVID on their business, and the exciting world of packaged goods. 🌍
If you're curious about the behind-the-scenes of the food industry and the resilience of entrepreneurs, this episode is a must-listen! Tune in now on the "Everything Is Up" podcast. 🎙️✨
#FoodTruckSuccess #EntrepreneurLife #PivotingDuringCOVID #PackagedGoods #BehindTheScenes
📣 Attention all aspiring entrepreneurs and risk-takers! 🚀 Have you ever felt held back by societal norms and the pressure to conform? Well, we've got the perfect podcast episode for you! 🎧
In this episode of "Everything Is Up," Tammera Hollerich, Sophia Karbowski, and Austin Patry dive deep into the world of entrepreneurship and the power of taking imperfect action. 💪
They discuss the importance of starting small, making mistakes, and failing forward. 📈 Tammera shares her personal journey of defying expectations and becoming a top producer in a male-dominated industry. 🌟
But that's not all! They also tackle the fear of failure and the freedom that comes with embracing your entrepreneurial spirit. 🌠
So, if you're ready to break free from the chains of societal norms and unleash your true potential, tune in to this episode of "Everything Is Up" titled "Do Everything and Do It Now!" 📚
Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts. Don't miss out on this inspiring conversation that will ignite your entrepreneurial fire! 🔥✨ #EntrepreneurLife #ImperfectAction #BreakTheNorms
🎙️ Exciting News! 🎉 Have you ever wondered what it takes to build a successful business from scratch? 🤔 Well, look no further! 🌟 In this episode of Everything Is Up, we have Austin Patrick and Sophia Karboski from realsy sharing their incredible journey as entrepreneurs. 🚀 From crazy food truck stories to overcoming challenges, their story is truly inspiring! 💪🏼
Listen in as they discuss their memoir-worthy experiences and the lessons they've learned along the way. 📚 You won't believe the determination and hard work that went into their success! 💼
Join us on this captivating episode and get ready to be motivated and inspired! 🎧 Don't miss out on this incredible story of resilience and triumph! 🌟
Listen now on [insert podcast platform] or visit the link in our bio! 🎧✨
#EntrepreneurLife #SuccessStories #EverythingIsUp #PodcastEpisode #Inspiration #Resilience #HardWorkPaysOff
Introduction:
Welcome back to another episode of "Everything Is Up," where we bring you real-life success stories from inspiring individuals. In this episode, we sit down with Austin and Sophia, co-owners of the food company Realsy, as they share their journey in building their business and the challenges they faced along the way. Join us as we delve into their experiences, offer practical advice for aspiring entrepreneurs, and explore the data-driven insights that led to their success.
Taking Action and Addressing a Need:
Austin and Sophia, both TCU graduates, met in an entrepreneurship class and quickly became friends while working on a project together. Their passion for health and nutrition was fueled by personal experiences - Sophia's brother's illness inspired her interest, while Austin's family background in the restaurant industry shaped his love for culinary arts.
Recognizing a lack of healthy and delicious options near their college campus, they took action and started a food truck business called Roland and Boland. Their menu, featuring Acai Bowls, smoothies, and Avocado Toast, quickly gained popularity among TCU students, who would line up for their food.
Pivoting During the Pandemic:
Like many businesses, Realsy faced significant challenges when the COVID-19 pandemic hit. With their customer base of college students leaving campus, they had to find a new way to reach their audience. Locked out of their storefronts and unable to access ingredients, they made a bold decision to pivot to consumer packaged goods (CPG).
Within 60 days, they launched single-serve frozen smoothie pouches, shipped them across the country, and allowed customers to customize their orders on their website. This move not only allowed them to adapt to the changing market but also took advantage of the rise in online food delivery platforms during the pandemic.
Data-Driven Insights and Rebranding:
As they navigated the world of CPG, Austin and Sophia realized the challenges that came with frozen logistics and manufacturing. They learned from their early traction with Nut Butterfilled Dates, which prompted them to rebrand and make changes to their packaging, supply chain, manufacturing, and recipes.
Their data-driven approach helped them identify what resonated with their customers and refine their products accordingly. By analyzing consumer preferences and market trends, they were able to create a stronger brand identity for Realsy.
Practical Advice for Aspiring Entrepreneurs:
Throughout their journey, Austin and Sophia learned valuable lessons that they now share with aspiring entrepreneurs. They emphasize the importance of taking action, addressing a need, and not being afraid to fail. Writing a business plan is essential, but it should not be the sole focus. Instead, they believe in the power of imperfect action and failing forward.
They also encourage college students to take risks and try different things without the fear of failure. Their own experience of starting a food truck business while still in college demonstrates the potential for success when one is willing to step outside their comfort zone.
Conclusion:
As we wrap up this episode of "Everything Is Up," we are inspired by the journey of Austin and Sophia and their determination to overcome challenges. From starting a food truck business to pivoting to consumer packaged goods during the pandemic, their story is a testament to the power of taking action and adapting to changing circumstances.
If you're interested in learning more about Realsy, you can find them on Instagram and TikTok @EatRealsy. Their website, Eatrealsy.com, offers their products for purchase, and you can also use the store locator to find their products in local retailers.
Remember, success is not solely based on luck or advantages but on hard work, perseverance, and a willingness to embrace change. So, go out there, take action, and make your entrepreneurial dreams a reality!
Stay tuned for more inspiring stories on "Everything Is Up." Until next time!
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