This is a podcast about the successes and achievements of those that have risen to the top in their field and want to make a positive impact on their communities. In this episode of Everything is Up, host Tammera Hollerich welcomes Mike Roundtree of Zebra Crossing. Mike talks about the pressure of being an entrepreneur and business owner and how networking organizations, like “Mind Benders”, can help business owners problem-solve. He emphasizes the importance of spending 10 - 12% of income on marketing and advises that businesses need to know who their customer persona is. Mike also talks about EDDM, a postcard option for businesses, and how the profitable “Bloomberg company” was able to pivot from traditional events to digital consumer marketing. Finally, Mike jokingly complains about how even if students take a marketing course, they don’t always understand the basics. Don’t miss out on this great episode and more soon!
Key Takeaways:
Topics with Timestamps:
[00:04:47] Networking to Solve Problems for Business Owners
[00:09:24] Staying Current for Small Business Owners: Challenges Ahead
[00:13:33] The significance of strategic marketing planning and budgeting is immense.
[00:17:44] The Achievements of Roundtree Advertising and Marketing
[00:21:59] The Renaming and Rebranding of Roundtree Advertising to Zebra Crossing: A History
[00:26:21] What Students Need to Know About Marketing Basics
[00:30:40] Businesses Without a Customer Persona are in Need of Professional Assistance
[00:35:02] Exploring the Advantages of EDDM Mailing Services
[00:38:59] Bloomberg's shift into the consumer market.
[00:43:19] The Accomplishments of Mike's Marketing and Advertising Agency in Fort Worth, Texas
Notable Quotes:
"There's a lot of people that are just starting out and they're really good. And they're hungry and they want to prove themselves. So you can get a lot of good work done for a lot less money. And then, you know, you can always upgrade as you grow. I think that's a great way to start.
“Brand branding is not just putting your logo on stuff.”
“Most business owners, I know, are so busy trying to run their businesses, helping employees, giving back to the community, you know, they're running 24/7. Most of them sleep about 3, 4, 5 hours a night if they get that.”
“If you want to grow your business, you need to be putting about 10 percent of your gross income in that marketing.”
Resources
Connect with Tammera Hollerich
Connect with Mike Roundtree
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